Donors give to your organization because they believe you are making a difference in a cause they care about. They value your work and want to support you in changing the world. Their gifts are investments in the work they expect you to accomplish. So it follows that results are the best way to show your recognition and appreciation for your donors. Most donors don't need plaques or trinkets, which often cause donors to question your spending priorities.
Donors want to see what their gifts allowed you to accomplish -- specific facts and stories of how they changed the lives of real people. This is how they will know their money was put to the best use in your programs and services.
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